Better Negotiations Start Here
Your 'wins' aren't as good as you think they are.
And the worst part? You don't even know it.
Let's be clear: a 2% price discount is a NOT a real win.
Sure, it's an improvement. (I guess)
BUT...
What if you could grow your top line by 50% or more?
With the Growth Accelerator Pack, you maximize every deal to grow your revenue faster than ever
Here's what you get:
Offensive Negotiating Tactics Learning Module
Get practical and immediately applicable negotiating tactics that you can use today to grow your top line and close more profit dollars.
18 offensive negotiating tactics specifically focusing on growth-oriented outcomes. Each lesson has a short (2-4 minute) video, with explainer text and a 1-page summary of highlights.
Total Value: $99
1 Year of Members-Only Access to the ABN Insiders Club
Join the community focused on maximizing B2B negotiation outcomes.
Discover negotiating tips and strategies sent right to your inbox, plus member-only forums where you can chat directly with Ken Trent, Founder of the Academy of Business Negotiations, and other negotiators on your deals!
Live events, industry chat channels, exclusive content, and more.
Total Value: $179.88
The Complete ABN Digital Library
Get all 9 eBooks published by the Academy of Business Negotiations.
Hone your skills, starting with foundational negotiations principles in the 5 Laws of B2B Negotiations, all the way to tactical trench-work in 10 Supplier Tactics (And How To Counter Them). Normally $12.99 each.
The 5 Laws of B2B Negotiations
The Negotiators Prep Kit
The P&L Cheat Sheet For Negotiators
Power vs Leverage
10 Supplier Tactics (And How To Counter Them)
The Daily Negotiation Playbook
Your First $1M Negotiation
How To DOUBLE Your Profits Without Negotiating Price
STOP Negotiating Against Yourself
Total Value: $116.91
2 Deal Analyzer Credits Every Month
The ABN Deal Analyzer is Ken Trent's digital mind - an AI tool trained on Ken's $3B in negotiated deals and built on the foundation of the Complete B2B Mastery Course curriculum.
Save time researching your counterpart, the market, and the industry, then get valuable strategies and tactics tailored to your specific deal. Then ask follow up questions about the deal, hypothetical scenarios, or get clarification on the strategies and tactics themselves.
It's not just another AI tool - it's the negotiating tool built on real B2B negotiation frameworks that really work.
Total Value: $95.95
Let me introduce myself...
My name is Ken Trent. I've negotiated more than $3B in deals over my 20 year eCommerce career.
That includes hundreds of 7+ figure deals with companies like Amazon, Walmart, eBay, Bowflex, Funko Toys, Box.com, Coleman, Yeti coolers, Rubbermaid, Graco, Spin Master Toys, Total Gym, Razor Scooters, and many, many more like these.
I've also trained hundreds of negotiators during that time, including the 80+ negotiators that reported to me when I managed a $500M P&L and oversaw all corporate negotiations for a billion dollar annual business.
I know from painful experience how much it hurts when a deal gets away - but I've also come to learn just how much you can lose in a deal that you think you won (but didn't).
And the worst part of all is that in those deals - the ones you think you've won but haven't - most of the time, you don't even know how much you missed out on.
The Growth Accelerator Pack is designed to help you close more deals, with better program-level elements, to boost your bottom line like never before.
And my personal guarantee is that I'll turn every dollar you give me into $10 in return, or I'll give you every penny back.
I hope you'll take me up on this guarantee so I can help you become the negotiator that you have the potential to become.
-Ken
Ken is a phenomenal negotiations coach and mentor. When I was facing a challenging vendor situation [with American Furniture Classics], he didn't just tell me what to do. He actually sat down with me, analyzed the data to find the optimal pricing strategy, and led a masterclass on the vendor call. He showed me how to use data-backed examples to build trust, demonstrating to the vendor how a mutually beneficial pricing structure would actually increase their total profit. This turned a struggling account into one of our most profitable partnerships. Beyond that specific win, his mentorship in strategic negotiation and executive communication has been absolutely invaluable to my career.
I had the chance to work closely with Ken on rebuilding how our organization approached supplier negotiations, which is some of the most impactful work I've been part of in my career. Ken developed the strategic framework: analytical tooling to surface supplier program gaps, paired with a joint business plan approach that turned negotiations from zero-sum into mutually beneficial [outcomes]. I executed alongside him, turning that strategy into specific recommendations and running the supplier conversations. The results: 8-figure CM$ gains in year one, and the framework is still the foundation for how a $1B+ retail org negotiates with suppliers five years later. Ken thinks several moves ahead strategically while building things practical enough to execute day-to-day which is a rare mix of analytical rigor and relationship instincts. Half a decade of staying power speaks for itself.
Turned a $4M opening buy into a $30M first year. The Hero SKU alone was a $15M first year SKU, netting more than $3M in first year profits ($6M in profits across the entire account). Additional details on this buy included payment terms for 1/3rd of the opening buy at 180 days, 1/3rd at 270 days, and 1/3rd at 365 days, plus $200k of sell-through funding for lower-velocity SKUs.
Landed two subscription boxes (Marvel & Star Wars) that became an incremental $25M on top of a $40M business of high-velocity, low value SKUs ($11 collectible bobbleheads). This included "stealing" the Star Wars box that was allocated to a competitor, for $12M incremental growth (30% increase).
Grew a 7-figure home fitness equipment business by 700% over 2 years by securing high-demand, scarce inventory that was allocated to Amazon, Walmart, Target, Dick's, and other major retailers. Established a position as a key retailer and primary outlet for key inventory that Bowflex relied on as growth signals for their business.
120% YoY growth after driving 19% cost reductions to allow for more competitive retail pricing. Original projects forecasted only $35k in year 1 sales. Actual year 1 sales were $500k, with year 2 sales exceeding $1.1M (120% YoY).
Secured $350k MDF to grow $30M business by 65% YoY on high-velocity, low-price SKUs, causing account rep to secure additional funding the following year to replicate the growth.
284% YoY growth by securing niche product line in outdoor storage containers, driving business from ~$1.3M annually to >$5M annually after identifying and pitching alignment between businesses that led to 3x growth in the relationship.
Built on my experience with $3B in negotiations.
This bundle is designed to help you find opportunities you don't even know you're missing out on.
Order Now and add thousands in profits through better negotiations
🏆 Trust-First Guarantee 🏆
Look, I'm not in the business of hustling people. If you're not satisfied with the value that you got for any reason, just reach out to me and I'll make it right or refund you.
- Ken Trent, Founder, Academy of Business Negotiations
FAQs
Who is this for?
This offer is for anyone who conducts B2B negotiations. Retail Buyers, Supply Chain teams, Sales teams, owners, operators, executives, and absolutely anyone who negotiates with any frequency. Even if you only negotiate one deal a year, the principles you learn here can be enough to put thousands of dollars in your pocket.
Will this work for me?
In Ken's corporate career, he directly managed more than 200 negotiators, teaching them the same principles contained in this framework. While everyone is different and every business has unique challenges, the principles contained in this system are widely applicable and can be used virtually anywhere.
What if I'm still not sure...?
The upside here is massive for a relatively low cost. Do yourself a favor and just fill out the form and click the button already. It's a phenomenal value for the price. And the ROI on the Growth Accelerator Pack is so big we don't even know how to quantify it. But to put your mind at ease, we don't sell your information to anyone, anywhere, so worst-case scenario you get some other high-value emails from us, or maybe a text message or two, which is honestly a small price to pay if you can grow your business by 50% YoY. Right??
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